Social Media for Your Business.
Have more in common with your clients.
Why is Social Media Important for Your Business?
Social media gets you in front of your ideal audience, for free. And when over half of social media users are using their social channels to research products, not having a social media presence can be detrimental. People are making decisions based on your presence. What decisions do you think they will be making if you’re not making yourself a part of the conversation?
That being said, not all social media channels are created equal and you don’t need to stress yourself out trying to be on every single one of them.
Which Channel is Best for Your Business?
When it comes to social media for your business, choosing the right channel is important. Don’t try to be active on all of them. That’s going to leave you overwhelmed trying to make content and disappointed that you can’t get past 10 followers on Instagram.
Instead, choose one or two channels that will place you with people that are most likely to interact with your brand. Don’t forget, the type of content that works for one brand won’t work for them all. Choose based on this criteria:
Goals
Sales
Response Time
Audience
Goals
What goals do you have with your social media? Will you use it as a PR tool to respond to your audience if something goes wrong? Do that on twitter. Do you want to keep an ongoing conversation with them? Instagram is a great place for that. Maybe you want to use it as a communication tool for your employees. Try Facebook. Keep a clear goal in mind and choose your channel based on whichever channel helps you toward that goal.
Sales
Do you want to make sales using your social? This is a drop shipper’s dream. Facebook and Instagram are platforms that allow you to sell directly to your audience. This can work out perfectly if you sell clothing items or sports memorabilia. If you are selling high ticket items we recommend you have a website as well to back up those sales. The more expensive an item is the more digital infrastructure you are going to need as your audience is going to want to see you as a legitimate place to spend their money and not a fly-by-night shop.
Response Time
How often are you going to check your social media? Audiences today expect to interact with businesses on social media quickly. They understand that they won’t always get an immediate response but waiting over a week is unacceptable. You want them to have positive experiences with your brand. That could be as simple as a like. If you want help with caring for and growing an audience contact us. We love to stay on social.
Audience
This is the most important part. You need to be where your clients are hanging out and you need to be there consistently. Your audience is also different for each platform. For example, beauty brands are always going to do well on a visual platform like Instagram but may struggle with a professional platform like LinkedIn. If you need help finding your audience, set up your free strategy call with us.
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Why Businesses Use Social Media
People ask people for help, not businesses. They go to people they know, like and trust. If you get to know your audience and solve their problems when they need you they'll come to you every time..
Brand Visibility
Let's be friends! Get to know your audience and make them aware of who you are. Keep your brand at the forefront of their minds
Introduce Yourself
People connect with stories. Your social media channels are where you tell yours! Your clients should get to know you and like you!
Gain Trust
Consistancy is key in any relationship. Your clients are more likely to be repeat clients if you can consistantly solve their problems.
Who Needs a Social Media Manager
Social media should always be fun and inviting. But we understand that when it comes to business it can be confusing. You are already an expert with your business, know when to call in an expert for your social.
If you own a business but-
Don’t have enough time to dedicate to growing it’s social media account
Don’t understand all the different algorithms changes to different social media channels.
Can’t find your target audience.
What Your Social Media Manager Should Do
If you have decided that you need to get a Social Media Manager for your business, what should you ask them?
Which channel can they help you with.
Can they help you grow.
Will they engage with your audience.
Do they contact influencers for your business.
What kind of strategy can they help you with.
As always, if you have any questions, contact us.
Want to work with us?
